Hacubia (The Cube)

Art has its place

The canvas: A municipal art institute in Jerusalem that relocated to a new area needed repositioning.

The creative Block: The new location is somewhat out of the way. The competitors are well-established, the local mentality is fairly conservative and the resources are limited.

The unveiling: We had to create a new name in order to attract people that wanted to teach, learn and taste the basics of different art disciplines. So what is more basic than – The Cube?

The new logo was designed in that spirit followed by a Manual Book, identity elements, promotion materials and a website.

Strategy | naming | design
Atara Bieler, Yigal Herman, Rony Herz
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design: Tzeela Levin Peled / Herz BI   powerd by: Team-at