CASE STUDIES > BEEPER | RE-BRANDING
BEEPER | RE-BRANDING

Beeper. Committed to Connection.

The standard message: You’ve known the Beeper name for years. Solid. Reliable.

The disconnect: This is telecomm, the most technologically out there industry on the planet. Remind people of the past and you’re going to be left there.

The alternate voice: Don’t talk about beeps. Talk about a company committed to keeping people connected. Any time. Anywhere. Talk about a company of people there for others when they need them most. Talk about a company a nation relies on for national security. That’s not just a beep. That’s a clear signal of superiority.

New logo | corporate ID | advertising campaign

Igal Fuerstein | Rony Herz
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