How do you take a vodka your grandfather used to drink and turn it to a cool brand? First you add lemon, peach or strawberry flavor, and then you pierce it with a cheeky attitude.It hurts, and they loved it!

Brand campaign

Art Director: Iris Aloni | copywriter: Ilan Lazarovich | Creative Director: Rony Herz | Photographer: Israel Cohen | Model Maker: Eyal Shalem